Table of Content - SBMS

• Part 01 - Business Basics (36)
  • Basics - 01 - The 12 key business success areas
  • Basics - 02 - Are you ready to be an entrepreneur
  • Basics - 03 - 8 characteristics of successful entrepreneurs
  • Basics - 04 - 30 business qualities of successful entrepreneurs
  • Basics - 05 - 10 reasons people leave their jobs and go into business
  • Basics - 06 - 7 key skills for business success
  • Basics - 07 - 12 management skills for running a successful business
  • Basics - 08 - 7 reasons why businesses fail
  • Basics - 09 - 6 common types of businesses
  • Basics - 10 - 16 characteristics of good business management
  • Basics - 11 - 7 rules for successfully purchasing a business
  • Basics - 12 - 9 steps for creating an effective business plan
  • Basics - 13 - How to write a general description of your business
  • Basics - 14 - How to describe your products and services
  • Basics - 15 - how to describe your target market
  • Basics - 16 - 10 steps to writing a competitive analysis
  • Basics - 17 - 5 items to include in your marketing and promotion plan
  • Basics - 18 - How to create a management plan
  • Basics - 19 - The 3 key areas of your operating plan
  • Basics - 20 - Preparing personal financial information for your business plan
  • Basics - 21 - Creating the executive summary of your business
  • Basics - 22 - Choosing and registering a business name
  • Basics - 23 - How to determine your legal form of business
  • Basics - 24 - Sole proprietorships (advantages and disadvantages)
  • Basics - 25 - Partnerships (advantages and disadvantages)
  • Basics - 26 - Corporations (advantages and disadvantages)
  • Basics - 27 - Limited liability company LLC (advantages and disadvantages)
  • Basics - 28 - How to choose a bank for your business
  • Basics - 29 - How to consult with a professional or business coach
  • Basics - 30 - How to obtain your proper business licenses and permits
  • Basics - 31 - How to set up your business operations
  • Basics - 32 - How to identify and plan for business risks
  • Basics - 33 - How to set up your record keeping systems
  • Basics - 34 - How to set up your financial management systems
  • Basics - 35 - Developing a market plan
  • Basics - 36 - Setting up your human resources (HR) systems
• Part 02 - Business Strategy (13)
  • Strategy - 01 - 7 Strategic Analysis Tools and Methods
  • Strategy - 02 - How to perform a SWOT analysis
  • Strategy - 03 - How to perform a PEST analysis
  • Strategy - 04 - Porters 5 forces
  • Strategy - 05 - How to perform Porters 5 forces analysis
  • Strategy - 06 - Porters 4 corner analysis
  • Strategy - 07 - How to perform Porters 4 corner analysis
  • Strategy - 08 - How to perform value chain analysis
  • Strategy - 09 - Early warning systems
  • Strategy - 10 - Wargaming
  • Strategy - 11 - Macro environment analysis
  • Strategy - 12 - How to perform a macro environment analysis
  • Strategy - 13 - Internal analysis
• Part 03 - Products/Services Strategy (18)
  • Products Services - 01 - The Four Stages of Product Growth
  • Products Services - 02 - Five Approaches to Developing Products and Services
  • Products Services - 03 - Build It And They Will Come Approach
  • Products Services - 04 - Seat of the Pants Approach
  • Products Services - 05 - Incremental Planning Approach
  • Products Services - 06 - Business Planning Approach
  • Products Services - 07 - Business Development Approach
  • Products Services - 08 - How to Evaluate the Feasibility of a Product or Service
  • Products Services - 09 - Primary Market Research
  • Products Services - 10 - Secondary Market Research
  • Products Services - 11 - Continual Market Research
  • Products Services - 12 - Customer-Focused Product Planning Model
  • Products Services - 13 - Products Services Section of Your Business Plan
  • Products Services - 14 - The Product Planning Process
  • Products Services - 15 - How to Generate New Product Ideas
  • Products Services - 16 - How To Refine Your Product Ideas
  • Products Services - 17 - The Importance of Holding Product Planning Meetings
  • Products Services - 18 - Pricing For Market Share or Increased Profitability
• Part 04 - Pricing Strategy (20)
  • Pricing - 01 - Pricing Basics
  • Pricing - 02 - The 3 elements of price
  • Pricing - 03 - The 6 factors that affect price
  • Pricing - 04 - The 3 economic factors of price
  • Pricing - 05 - 4 Economic-based pricing approaches
  • Pricing - 06 - The 4 forms of competition that affect price
  • Pricing - 07 - The 4 common pricing strategies
  • Pricing - 08 - Breakeven strategies
  • Pricing - 09 - Cost based pricing strategies
  • Pricing - 10 - Value based pricing and critera
  • Pricing - 11 - 5 discount pricing strategies
  • Pricing - 12 - The 4 common pricing structures
  • Pricing - 13 - Understanding pricing patterns
  • Pricing - 14 - How to adjust prices throughout the product evolution
  • Pricing - 15 - The 3 basic pricing strategies
  • Pricing - 16 - How to choose a pricing strategy
  • Pricing - 17 - Choosing a pricing strategy based on value
  • Pricing - 18 - Pricing through the product lifecycle
  • Pricing - 19 - How price and market elasticity affect revenues
  • Pricing - 20 - The 4 types of pricing markets
• Part 05 - People Strategy (10)
  • People - 01 - Three Drivers of Poor Employee Performance
  • People - 02 - How to Identify Performance Problems
  • People - 03 - Six Steps to Improving Employee Performance
  • People - 04 - The Three Elements of Intellectual Capital
  • People - 05 - Human Capital
  • People - 06 - The Value of Human Capital
  • People - 07 - Social Capital
  • People - 08 - Human Capital Management
  • People - 09 - The Five Drivers of Human Capital Management
  • People - 10 - Human Capital Reporting
• Part 06 - Finance Strategy (22)
  • Finance - 01 - What is Financial Ratio Analysis
  • Finance - 02 - Three Types of Liquidity Ratios
  • Finance - 03 - Seven Profitability Ratios
  • Finance - 04 - Activity Ratios
  • Finance - 05 - Coverage Ratios
  • Finance - 06 - Components of a Typical Income Statement
  • Finance - 07 - Revenues
  • Finance - 08 - Balance Sheet
  • Finance - 09 - Assets
  • Finance - 10 - Common Assets
  • Finance - 11 - Six Asset Allocation Strategies That Drive Profits
  • Finance - 12 - Liabilities and Shareholders Equity
  • Finance - 13 - Double Entry Accounting and T Accounts
  • Finance - 14 - Types of Assets
  • Finance - 15 - Types of Liabilities
  • Finance - 16 - Debt
  • Finance - 17 - Leases
  • Finance - 18 - Deferred Taxes
  • Finance - 19 - Shareholders Equity
  • Finance - 20 - Fundamental Accounting Principles
  • Finance - 21 - Cash Flow Statement
  • Finance - 22 - Components That Impact Cash Flow
• Part 07 - Marketing Strategy (7)
  • Marketing - 01 - The Seven Ps of the Marketing Mix
  • Marketing - 02 - Segmentation and Targeting
  • Marketing - 03 - Three Segmentation Strategies
  • Marketing - 04 - Segmentation Elements
  • Marketing - 07 - 12 Market Pricing Strategies
  • Marketing - 08 - Advantages and Disadvantages of Niche Marketing
  • Marketing - 09 - How to Find a Niche
• Part 08 - Sales Strategy (24)
  • Sales - 01 - Four Step Sales Canvassing Process
  • Sales - 02 - Four Step Process For Getting Sales Appointments
  • Sales - 04 - The Importance of Pre-Call Planning
  • Sales - 05 - How to Plan Your Sales Call
  • Sales - 06 - The Opening Stage of the Sales Process
  • Sales - 07 - Needs-Analysis Stage of the Sales Process
  • Sales - 08 - When To Use Open and Closed Ended Questions
  • Sales - 09 - When To Use Direct and Indirect Questions
  • Sales - 10 - When To Use Leading and Neutral Questions
  • Sales - 11 - Three Types of Strategic Questions
  • Sales - 12 - How to Ask Situational Questions
  • Sales - 13 - How to Ask Competitive Questions
  • Sales - 14 - How to Ask Projective Questions
  • Sales - 15 - How to Ask Strategic Probing Questions
  • Sales - 16 - Three Rules for Presenting to Prospective Customers
  • Sales - 17 - How to Engage Your Buyer
  • Sales - 19 - The Four Stages Of Value Added Selling
  • Sales - 20 - 10 Techniques For Getting a Sales Commitment
  • Sales - 21 - Five Ways to Combat Sales Objections
  • Sales - 22 - The Three Step Communications Model
  • Sales - 23 - How to Combat Price Objections
  • Sales - 24 - Post-Call Review and Lessons Learned
  • Sales - 25 - Six Rules for Following Up Your Sales Call
  • Sales - 26 - Defining Your Sales Process
• Part 09 - Performance Strategy (20)
  • Performance - 01 - 8 Causes of Poor Performance Management
  • Performance - 02 - 17 Benefits of Performance Management
  • Performance - 03 - How Performance Management Can Be Dysfunctional
  • Performance - 04 - The Three Models of Organizational Effectiveness
  • Performance - 05 - Five Categories of Performance Measures
  • Performance - 06 - The Four Types of Accounting Measures
  • Performance - 07 - Seven Types of Profitability Measures
  • Performance - 08 - Leverage, Liquidity, Cash Flow, Economic Value, and Efficiency Measures
  • Performance - 09 - Four Types of Performance Validity and Accuracy
  • Performance - 10 - Project Performance
  • Performance - 11 - Staff Performance
  • Performance - 12 - Vendor Performance
  • Performance - 13 - Business Performance
  • Performance - 14 - Management Performance
  • Performance - 15 - Eight Types of Financial Analysis
  • Performance - 16 - Project Performance Analysis
  • Performance - 17 - The 3 Types of Project Performance Tracking (Cost, Schedule, and Resource Utilization)
  • Performance - 18 - The 3 Elements of Earned Value Analysis
  • Performance - 19 - The Two Elements of Variance Analysis
  • Performance - 20 - Additional Earned Value Measures
• Part 10 - Production/Distribution Strategy (10)
  • Production Distribution - 01 - What is Distribution and Logistics
  • Production Distribution - 02 - The Five Key Components of Distribution and Logistics
  • Production Distribution - 03 - Levels and Components of Logistics Strategy
  • Production Distribution - 04 - The Affects of Product Packaging , Weight and Value on Distribution Cost
  • Production Distribution - 05 - The Supply Chain Operations Reference SCOR Model
  • Production Distribution - 06 - Total Logistics Concept TLC
  • Production Distribution - 07 - Planning For Distribution and Logistics
  • Production Distribution - 08 - Integrated Logistics Systems DPP MRP DRP JIT
  • Production Distribution - 09 - Key Elements of Supply Chain Management
  • Production Distribution - 10 - Push Versus Pull Strategies
• Part 11 - Customer Strategy (9)
  • Customer - 01 - Seven Steps for Creating a Customer Service Plan
  • Customer - 02 - Six Steps for Developing Customer Satisfaction Surveys
  • Customer - 03 - Three Key Areas for Retaining Valued Customers
  • Customer - 04 - Gathering Customer Satisfaction Data
  • Customer - 05 - Creating A Customer Profile
  • Customer - 06 - Creating A Customer Plan
  • Customer - 07 - Managing Customer Performance
  • Customer - 08 - Customer Satisfaction Management
  • Customer - 09 - Implementing Customercentric Improvement
• Part 12 - Technology Strategy (23)
  • Technology - 01 - Ten Key Business Tools for Small Businesses
  • Technology - 02 - Business Productivity Tools
  • Technology - 03 - Criteria for Selecting CRM Tools
  • Technology - 04 - What is a CRM Database
  • Technology - 06 - Various Mediums for Communicating With Customers
  • Technology - 07 - The Basics of Data Backup
  • Technology - 08 - The Five Types of Data Backup
  • Technology - 09 - How to Backup Your Small Business Data
  • Technology - 10 - Scheduled, Continuous and Hybrid Data Backup
  • Technology - 11 - The Importance of a Website For The Small Business
  • Technology - 12 - Seven Key Steps for Buiilding a Website
  • Technology - 14 - Nine Rule for Continuity and Disastery Recovery Planning
  • Technology - 15 - Three Basic Rules for Replacing Computers
  • Technology - 16 - Three Types of Broadband Connections
  • Technology - 17 - Implementing Security Systems for Small Business
  • Technology - 18 - Ten Security Vulnerabilities That Threaten Small Businesses
  • Technology - 19 - 8 Ways to Protect Small Business Data
  • Technology - 20 - Three Basic Steps for Setting Up an Ecommerce System
  • Technology - 21 - Six Types of E-commerce Tools
  • Technology - 22 - Four Elements of a Successful Ecommerce Solution
  • Technology - 23 - Ecommerce Techologies
  • Technology - 24 - The Five Types of Remote Access Systems
  • Technology - 25 - Four Factors For Choosing A Remote Access System
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