Table of Content - IMS

• Part 1 - Basics of Internet Marketing (7)
  • Part01 - 00 - Intro
  • Part01 - 01 - Internet marketing basics
  • Part01 - 02 - 12 characteristics of successful internet marketers
  • Part01 - 03 - Internet marketing myths
  • Part01 - 04 - Visualize your future success
  • Part01 - 05 - Applying big business strategies to your home business
  • Part01 - 06 - The internet business mastery model
• Part 2 - Defining Your Online Business (10)
  • Part02 - 01 - Intro - Defining your online business
  • Part02 - 02 - 4 money making online business models
  • Part02 - 03 - The 4 key areas for planning your online business
  • Part02 - 04 - Applying market research
  • Part02 - 05 - 3 types of business research
  • Part02 - 06 - 8 steps for conducting small business market research
  • Part02 - 07 - 18 market research techniques for your internet business
  • Part02 - 08 - Learning from your high performing competitors
  • Part02 - 09 - 10 things you should know about your customers
  • Part02 -10 - Developing a comprhensive SWOT analysis
• Part 3 - Designing Your High Profit Website (16)
  • Part03 - 01 - Designing a profit generating website
  • Part03 - 02 - Picking a url that drives traffic
  • Part03 - 03 - Choosing the right keywords
  • Part03 - 04 - Designing your high profit website
  • Part03 - 05 - Understanding why customers buy
  • Part03 - 06 - Selecting the right words to attract your prospects
  • Part03 - 07 - Making your website easy to read
  • Part03 - 08 - Writing attentions grabbing headlines
  • Part03 - 09 - 23 attention grabbing headlines
  • Part03 - 10 - Creating a killer squeeze page
  • Part03 - 11 - Establishing credibility
  • Part03 - 12 - Using testimonials to increase revenue
  • Part03 - 13 - 10 tips for writing effective sales copy
  • Part03 - 14 - Using pictures to supplement your copy
  • Part03 - 15 - Crafting a guarantee that drives customers
  • Part03 - 16 - The ultimate website checklist
• Part 4 - Implementing Your Revenue Streams (33)
  • Part04 - 01 - Identifying your revenue streams
  • Part04 - 02 - Adopt parthenon principle
  • Part04 - 03 - 22 streams of revenue
  • Part04 - 04 - Email marketing campaigns
  • Part04 - 05 - Formula for writing an effective email
  • Part04 - 06 - Ebooks
  • Part04 - 07 - 6 steps for creating an ebook
  • Part04 - 08 - Continuity programs
  • Part04 - 09 - Audio programs
  • Part04 - 10 - E-training
  • Part04 - 11 - 10 steps for developing an e-training program
  • Part04 - 12 - Joint ventures
  • Part04 - 13 - How to find joint venture opporunites
  • Part04 - 14 - Negotiating your joint venture
  • Part04 - 15 - Keynote speaking
  • Part04 - 16 - Consulting
  • Part04 - 17 - Boot camps
  • Part04 - 18 - Subsctiptions
  • Part04 - 19 - Affiliate programs
  • Part04 - 20 - Equipping your affiliates with sales materials
  • Part04 - 21 - Ebay
  • Part04 - 22 - Setting up an ebay account
  • Part04 - 23 - Corporate training
  • Part04 - 24 - Seminars and workshops
  • Part04 - 25 - Software
  • Part04 - 26 - Choosing the right company to develop your software
  • Part04 - 27 - Bundled services
  • Part04 - 28 - Upselling
  • Part04 - 29 - Downselling
  • Part04 - 30 - Syndicated columns
  • Part04 - 31 - Infomercial
  • Part04 - 32 - Coaching programs
  • Part04 - 33 - 7 ways to increase revenue
• Part 5 - Creating Your Customer Funnels (37)
  • Part05 - 00 - Building your customer funnels
  • Part05 - 01 - Concept of lead generation
  • Part05 - 02 - 29 lead generating strategies
  • Part05 - 03 - Squeeze pages
  • Part05 - 04 - Link building
  • Part05 - 05 - Forums
  • Part05 - 06 - Blogs
  • Part05 - 07 - 20 best places to post blogs
  • Part05 - 08 - Social publishing and document libraries
  • Part05 - 09 - Article publishing
  • Part05 - 10 - Co-registration services
  • Part05 - 11 - Mailling lists
  • Part05 - 12 - Media portals
  • Part05 - 13 - Newsletter advertising
  • Part05 - 14 - Search engine directories
  • Part05 - 15 - Presentations
  • Part05 - 16 - Social bookmarking
  • Part05 - 17 - Viral marketing
  • Part05 - 18 - Video submissions
  • Part05 - 19 - Teleseminars
  • Part05 - 20 - Setting up a successful teleseminar
  • Part05 - 21 - Press releases
  • Part05 - 22 - 9 elements of a press release
  • Part05 - 23 - RSS feeds
  • Part05 - 24 - Podcasts
  • Part05 - 25 - Pay per click
  • Part05 - 26 - How to set up google adwords campaign
  • Part05 - 27 - Customer referrals
  • Part05 - 28 - Referral circle
  • Part05 - 29 - Direct mail
  • Part05 - 30 - Local Chambers
  • Part05 - 31 - Trade shows
  • Part05 - 32 - Radio and TV appearances
  • Part05 - 33 - How to get media attention
  • Part05 - 34 - Banner ads
  • Part05 - 35 - Magazine ads
  • Part05 - 36 - Newspaper ads
• Part 6 - Measuring Your Campaign Effectiveness (12)
  • Part06 - 01 - Measuring the success of your marketing campaigns
  • Part06 - 02 - What is performance management-
  • Part06 - 03 - Why we need performance management
  • Part06 - 04 - 5 marketing performance management rules
  • Part06 - 05 - Using your weblogs to increase sales
  • Part06 - 06 - Measuring your customer conversion rates
  • Part06 - 07 - Test marketing
  • Part06 - 08 - 8 test marketing techniques
  • Part06 - 09 - Testing email campaign effectiveness
  • Part06 - 10 - Translating raw numbers into information
  • Part06 - 11 - Email campaign metrics
  • Part06 - 12 - 10 rules for managing sales performance
• Part 7 - Fine-tuning Your High Profit Website (5)
  • Part07 - 01 - Intro
  • Part07 - 02 - Minimizing your opportunity gap
  • Part07 - 03 - Tackling your key limitations
  • Part07 - 04 - Avoiding plateaus and adapting to change
  • Part07 - 07 - Repeating the process and creating multiple websites
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