Strategic Management Articles

Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of ﬁrms in their external environments.

Die-Cut Sticker Marketing Strategies

Before you plan your die-cut sticker marketing strategy, you must identify the purpose. Your die-cut sticker could be: 1) part of a branding campaign; 2) part of a special promotion; or 3) part of a direct-response solicitation....

Using Bumper Stickers to Market Your Business

From a marketing standpoint, bumper stickers can have an incredible effect on your advertising campaign. There are many great reasons for using bumper stickers to promote your business - read on to learn more....

5 Steps to Changing the Healthcare Perspective

While the idea of healthcare reform is commendable, it isn't actionable in its recently approved, government-backed incarnation. Why?...

Three Home Business Success Pillars

In this day and age it is almost impossible to maintain a decent standard of living on one paycheck, but in a family where children are involved it is not always feasible for both dad and mom to have a job outside of the home....