No Caps, No Trainers... And No Pyjamas

Thought dress codes were usually the reserve of bars and nightclubs? Think again. One supermarket had to impose a ban this week on customers shopping in the pyjamas. That's right, their pyjamas.

In order to 'prevent offence or embarrassment to others', a Tesco store in St Mellons, Cardiff, South Wales has had to impose a dress code after customers complained of people turning up in nightwear 'or similarly underdressed' (I dread to think).

New signs have been put up, with the header 'Tesco Dress Code Policy' reading: "To avoid causing offence or embarrassment to others, we ask that our customers are appropriately dressed when visiting our store (footwear must be worn at all times and no nightwear is permitted)."

There must have been a few sniggers amongst the Tesco PR team when preparing for this comment: "We're not a nightclub with a strict dress code, and jeans and trainers are of course more than welcome. We do, however, request that customers do not shop in their PJs or nightgowns. This is in response to other customers. We would never dictate to people. But we have listened to customer feedback that it makes them uncomfortable and embarrassed."

A 24 year old was apparently one of the first customers escorted from the store under the new dress code rules. She told the Times newspaper: "If you're allowed to wear jogging bottoms, why aren't you allowed to wear pyjamas in there, that's what I don't understand. It is ridiculous and stupid. I go in other shops in my pyjamas and they don't say anything. They should be happy because you're going to spend all that money."

I expect many people will see this as an overreaction on Tesco's part but I respect them for it.
I was recently in a well known coffee shop in London, sitting quietly and minding my own business, when a drunk customer (yes, in the middle of the day) came in and sat down on the table next to mine.

Despite the guy behaving in a loud and offensive manner, and making everyone in there feel uncomfortable, the staff did nothing about it. This is of course a slightly different scenario but it still comes down to one thing - every shop or store surely has a duty to its customers to ensure they have a safe and comfortable shopping experience with them.

Good on Tesco for responding swiftly to their customer feedback and making a stand against this kind of behaviour. If it's affecting their customers they have a duty to act.

About the Author:
Gemma Carey of Bluewood Training - Media Training and Presentation Training experts. Communicators from Journalism and Public Relations backgrounds (UK and International), working with our clients to assist in media training or presentation training Distributed by

No. of Times this article has been viewed : 248
Date Published : Apr 15 2010

Take a FREE Business Profitability Assessment and find out what steps you can take TODAY to grow your business. Join the Business Mastery Insiders Secrets Club and get instant access to the latest business growth strategies,profitability tools, training, and management resources.

Help me support the 17 children at Happichild Children's Home in Narok Kenya. I currently fund their food and education.  By next year I hope to raise enough money to purchase land and a bigger home to adequately shelter them.  You can help me here.  100% of the donations are sent to these amazing, resilient children.