Customer Relationship Management Articles

Customer relationship management(CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

The Myth of Treating People Fairly and Equally

I'll just come right-out and say it. I believe that treating customers fairly and equally is a mistake. It's unprofitable. It belittles customers and employees. And it's unethical. There, I've said it......

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Stay - Say - Pay

Working a little bit harder on the emotional connection with your customers will increase your likeability factor and ensure they - stay, say and pay....

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Does Your Car Know the Time?

Companies that give their customers a value-added, joyous experience retain them longer and build "brand equity." Even better, if it can be done at little or no expense....

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Keeping Your Customers through Loyalty Marketing

The best-kept secret behind incredibly successful businesses--a loyal client base who will not only keep on going back to you whenever they need your products or services but they are also the ones who will help your company get more attention from others through word of mouth....

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How to Make Your Hospitality Customers Day

All in all, treat your customers and customers as you think it would be nice to be treated. In a world where business transactions have been made more and more brief and impersonal, what was once a cliche is now a novelty....

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Excellent Ways for Improving Customer Relationship and Getting More Referrals

Improving customer relationship is not only essential in times of an economic recession like this one, but also during times when everything is hunky dory....

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There Was a Fly in the Soup, But They Kept the Customer

One-way to be 100% Customer-Centered is to practice what baseball great Reggie Jackson, of the Yankees called W.I.T. Whatever It Takes. Reggie believes he became one of the sports greatest home run hitters because he did whatever it took to become the best....

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7 Tips in Improving Customer Relationship for Your Business

After a sale is completed, the customer expects hands-on help and service and you enhance your business prospects more by providing more than was expected from you. But you can always ratchet up your services if you follow the easy and simple steps and carry them out on a regular basis....

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Help me support the 17 children at Happichild Children's Home in Narok Kenya. I currently fund their food and education.  By next year I hope to raise enough money to purchase land and a bigger home to adequately shelter them.  You can help me here.  100% of the donations are sent to these amazing, resilient children.